J RieLa represents the “I.E.” (Inland Empire, California), and his Guyanese heritage. His music has global potential and the talent and swag that fans go crazy for. His lyrics often discuss themes of life, knowledge and past relationships. He has a unique musical style that sets him apart from his contemporaries. This dedicated young artist is flat out bringing the heat. The truth of J RieLa is his combination of funky beats and thought provoking lyrics. J RieLa’s musical soul comes from listening to oldies, reggae and 90’s hip hop. He represents with smooth flows and complex lyrics. He doesn’t talk about “racks” but about life, pain, knowledge, and common experiences. His music is the outlet by which he escapes world struggles and its ugly images.